If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
If you have questions about which SSL server certificate provider will work best for your business and customers then the following questions and answers I had will make the decision easier.
Shoppers are smarter about online security. They look for the secure padlock icon and “https” URL in the address bar of their browser before surrendering personal information online. If your Web site doesn’t secure transactions via. a recognized certificate authority (CA) , they may leave before buying, creating an account, or even signing up for a simple newsletter.
I used to think, “Aaah, most online shoppers don’t even know let alone look for a server certification prior to checking out. ..of course I was wrong.”
Using an SSL Certificate to secure your online business indicates that their personal information is secure and that don’t need to worry about doing business with you. They will clearly see that you are a secure and trusted website. Displaying High Assurance SSL certificate seals or trust logos has proven to increase consumer confidence thus preventing ‘buyers remorse’ during check out. In fact, an IT research firm (Gartner, Inc.) found that 15% of online shoppers in the U.S. worry about online security fraud to the point that they won’t shop online at all.
Global market research firm Synovate conducted a recent survey to show that 62% of their respondents look for the lock and key icon in their address bar or SSL certificate authority logo before pulling out their credit card.
“Conveying trust is the main reason why you need an SSL server certificate for your website.
How Does a SSL Server Certificate Work?
It secures the connection (via. SSL encryption technology) between the customers browser and your web server. Doing so your customers are assured that their credit card number, email, and other personal information can’t be intercepted, forged, or tampered with.
Which Provider Offers the Best SSL Server Certificate?
When I was shopping for SSL cert’s it seemed everyone had an opinion as to who was the best certificate provider. It can get confusing. What I see now is s a lot of newer providers out there jumping on the SSL bandwagon that haven’t proven themselves long enough. I’ve created a lot of e-commerce sites and have endured a lot of headaches with cheap providers.
“I have the same philosophy with picking an SSL provider as I do picking a web hosting company. My philosophy is that they’re both ultra important components to your online business. If you get cheap up front with either it can get very expensive down stream.
The big guys simply have evolved and have pro active support and business systems to not just make your problems go away, they’re better at making them never even show up. So, not surprisingly with web hosting I favor HostGator and Entrust or VeriSign for SSL server certificates.
“The bottom line is these guys issue certificates that comply with more browsers, are readily recognizable by more online shoppers, and provide more client support systems that work fast and smart. What more do you need?
How Can I Create a Cheap or Free SSL Server Certificate?
I don’t advise going cheap for reasons above. I wrote a whole post on free server certificates. You can display the best SSL server certificate in the industry on your site for less below.
{ 0 comments }

